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Shop Local, Support Your Community: Celebrate Small Business Saturday

Shop small business saturday is a day that got started in 2010 by American Express. Small Business Staurday lands on November 25, 2023. This year be apart of the movement by sharing to others your favorite business.

What is Small Business Saturday? It is an annual promotion and recognition of small businesses that takes place on the Saturday after Thanksgiving. It was first observed in 2010 as a way to encourage consumers during the Recession by American Express. The day has since gained popularity and has become an important part of the holiday shopping tradition to go out, shop local, and get the deals in your community that the stores have to offer before Christmas Day! Here are some of the reasons small businesses are important in your local community

One of the main reasons why Small Business Saturday is so important is because of the economic impact it has on local communities. According to the Small Business Administration (SBA), small businesses create two out of every three new jobs in the United States. By supporting these businesses, consumers are directly contributing to job creation and economic growth in their own neighborhoods. This leads us to the second reason, more capital going into our city. 

When customers start shopping locally, more tax money goes back into the local economy, because of city tax that gets withheld from every purchase. The taxes being withheld will give the city a bigger spending budget which the city can use to keep the city clean, safe, and a thriving environment!

In addition to the local economic benefits, shopping at small businesses also offers a more personalized and unique experience that is shaped around the community. Local stores often carry products that are not available in larger retail chains, making it a great opportunity to find one-of-a-kind gifts for loved ones and to show others what your city offers. Small business owners are also more likely to provide personalized customer service and build relationships with their customers, creating a sense of community and loyalty.

Small Business Saturday is not just a one-day event; it serves as a reminder to support local businesses throughout the year. By choosing to shop at small businesses, consumers can make a big difference in their communities. Whether it's buying a cup of coffee from a local café or purchasing gifts from a neighborhood boutique, every purchase helps to sustain and grow small businesses.

We want to make sure that Small Business Saturday is an important initiative that encourages consumers to support local businesses. By shopping at small businesses, consumers contribute to job creation, economic growth, and the unique character of their communities. This holiday season, remember the impact we can have when choosing to shop local at small businesses and make a difference in our neighborhoods.

5 ways to support a small business in your local community. Shop at their store, Engage with their content, Tell your friend about the business, leave a positive review, share their post. Support your small business today.

If you’re unable to shop at a small business this weekend, remember there are other ways to support your favorite local spots. Simply sharing their social media posts, engaging with their content, or telling your friends about your favorite small businesses helps those businesses grow and spread their name to a broader audience.

Fort Wayne Business Journal we share th importants of what small business means for a community and economy. We support the entrepreneurs in Fort Wayne, IN that continue to build small businesses in our community.


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