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Adam H

What Is Small Business Saturday?

If your local to shop for small and local businesses then check out the Fort Wayne Business Journal. We bring up lots of local business throughout the year!

Small Business Saturday is an annual shopping holiday that encourages consumers to support small, local businesses in your community . It takes place on the Saturday after Thanksgiving in the United States, falling between Black Friday and Cyber Monday. The day was created by American Express in 2010 as a way to promote local businesses and boost their sales during the holiday shopping season.


Small Business Saturday has gained significant traction over the years, with many communities organizing events, promotions, and campaigns to highlight their local merchants. It serves as a reminder for consumers to consider shopping at small businesses, which often contribute to the local economy and provide unique products and services. The day has become an important part of the holiday shopping tradition for many people, fostering a sense of community and support for local entrepreneurs in their area!

Here are some local, Fort Wayne, Indiana businesses that are taking part and promoting Small Business Saturday:

  1. Bohemian Holiday Market at the Coliseum 11a-4p: 4000 Parnell Ave

  2. The Bell Mansion 10a-5p: 420 W Wayne St

  3. The Local Archive 10:30a-2:30p: 118 W Columbia St @thelocalarchive

  4. Artlink 10a-4p: 300 E Main St

  5. Holly Shopping 10a-4p: 816 S Calhoun St

  6. Vintage Treasures Antique Mall 10a-5p: 625 W Coliseum Blvd

  7. This & That 10a-4p: 3436 N Anthony Blvd

  8. Painted Tree 10a-8p: 4020 W Jefferson Blvd




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