Discovering Luxury: Fort Wayne's New Porsche Showroom And The Transformation Off Illinois Rd

Fort Wayne is witnessing a remarkable upgrade in its luxury automotive offerings with the unveiling of the new Porsche building at 5709 Illinois Road, owned by The O’Daniel Auto Group. Currently one of only three “Gen 5” Porsche stores in North America, this facility signals a pivotal move for Porsche, which previously shared a space with Audi. By establishing a dedicated showroom, both brands can thrive independently in their meticulously designed environments. 

We had the privilege to speak with Greg O’Daniel about his aspirations for this cutting-edge facility back in December 2024. He articulated, “This exclusive Generation 5 facility is designed to enhance the customer experience and reflect the Porsche brand’s commitment to innovation and excellence.” With eight advanced service bays featuring the latest technology, the new facility promises streamlined maintenance and repair services. The showroom is outfitted with immersive technology, ensuring customers can easily select and customize their dream Porsche.

In October 2025, The New Porsche Gen 5 Location Opens For Business

Following the grand opening in October 2025, we had the pleasure of speaking with Ed Bean, a Globally Certified Porsche Brand Ambassador and salesman who joined the O’Daniel team in August 2020.

Ed's role encompasses much more than traditional sales; he plays a key part in ensuring an exceptional experience for every customer. He shared, “What I appreciate about the way the O’Daniel Family and Porsche operate is that we are all responsible for the client experience. While my focus is on sales, I also make it a priority to ensure all guests are taken care of, keeping the lot clean and orderly, answering calls, and collaborating closely with my parts and service team. ‘That isn’t my job’ isn’t in our vocabulary. If a client has a request, problem, or question I can’t answer, I can always turn to a team of experts in every field to provide that client with the best experience possible in any situation.”

When we asked Ed what he enjoys most about working at Porsche, he highlighted two key aspects: “I would say two things—the people that I’ve met and especially participating in track days and other events with them. I like teaching so it’s really fun watching people who have never experienced anything like that before and seeing their passion grow.” This sense of community and shared enthusiasm is a significant element of Ed's role. He further expressed the satisfaction of guiding clients through the customization process, noting, “It’s an amazing feeling to check off various specifications on the computer and then see a giant blue semi-truck pull up to deliver what you created. There are over 998,000 different ways to spec out one trim level of one model Porsche makes - each one is unique to you. Bespoke like a custom-made suit or dress.” These experiences not only reflect Ed's deep connection to the Porsche community but also showcase the joy he finds in sharing that passion with others.

In addition to the vibrant community, Ed shared his thoughts on the new facility’s design, stating, “This building is amazing... I wish it was my house!” He appreciates the inviting atmosphere that encourages customers to explore and enjoy their experience. “It’s a relaxed and casual space to meet, hang out, you name it - we are here to help you,” he added. The thoughtful integration of amenities enhances not just the shopping experience but also elevates the overall enjoyment of the facility, making it a welcoming destination for all Porsche enthusiasts.

Among the standout features of the new facility is the delivery room, which Ed described as one of his favorites. “We will stage sold Porsche’s in a large well-appointed delivery area for each client’s reveal. There’s a big TV where we can put their name and a special message to them. There is music and a thrilling intro video. For example, if you’re getting a 911, it’s a video of a 911; if it’s a Cayenne, then it’s a video of a Cayenne.” He added that this personalized touch enhances the excitement of receiving a new vehicle. 

Beyond the delivery room, Ed highlighted the overall design of the facility, emphasizing its uniqueness and modern features. “On the opposite side of the delivery room, there are a couple doors you can slide open that have paint swatches, leather samples, interior trims, custom painted keys, and anything you can think of for a fitting lounge.” He further expressed admiration for the open layout, noting that the glass that separates the showroom from service fosters transparency, builds trust, and displays the incredible work that goes into every service experience. “Everything is state of the art. They spared no expense.” “You can sit in the customer area and see right into the shop. It’s a show of faith that we are doing what we told you we were doing, giving clients the ability to see the services we provide, and the opportunity to admire other Porsche owners' vehicles which are there at the same time.”

As for the separation from Audi, Ed shared his perspective: “I own both a Porsche and an Audi and love them both for their own unique strengths. This separation allows each brand to focus on its unique mission.” He values the distinct experiences each brand brings to the table while enjoying the benefits of working across both lines.

Looking ahead, Ed expressed his enthusiasm for cultivating a vibrant community of Porsche enthusiasts in Fort Wayne. “In 2026, I expect we will be hosting a lot of events like ‘cars and coffee,’ focusing on creating a Porsche car culture and building on what we’ve established so far,” he shared. “It's important to partner with others and foster connections. It’s all good stuff; the opportunity is going to be amazing.”

The new Porsche showroom in Fort Wayne is an exciting milestone for both the O’Daniel Auto Group and the local community. As one of Porsche's three Generation 5 stores in the country, it encapsulates the spirit of innovation and passion that defines the Porsche brand. With a strong emphasis on community, innovation, and excellence, this location is poised to become a central hub for both loyal fans and new customers. We would like to extend our sincere thanks to Greg O’Daniel, Ed Bean, and the entire team for their valuable time and insights.

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Brief History of The Local Hires Automotive

Notably, this new site carries a significant history as it was once home to Hires Auto Parts, a family-owned business that has been a staple of the community since 1927. Founded by Aubrey “Doc” Hire, Hires began its journey in a modest storefront on 2030 Broadway, where Doc famously sold his family piano to cover the first month’s rent. Under the leadership of Richard Hire, who envisioned a large showroom filled with a diverse selection of auto parts, the business flourished and expanded to eight locations. Today, Hires Auto Parts remains a beloved local institution, operated by the third and fourth generations of the Hire family, continuing to provide exceptional service and support to the Fort Wayne community.